Agency 'McGarrah Jessee' Uses a Card Deck to Welcome Employees
Laura McQuarrie — August 5, 2016 — Marketing
There are many ways that companies choose to welcome employees into their culture, but McGarrah Jessee is an agency that goes about this in a unique and engaging way.
The agency created a custom deck of cards that serve to welcome the newest hires to its growing team of more than 140 people. The pack of 48 'Culture Cards' are designed to quickly communicate "company 101" information, including everything about some of the dogs that can be found in the pet-friendly office, as well as where to park a bike.
McGarrah Jessee adds even more interest to its Culture Cards by having new employees hunt for cards throughout their first week at the agency. As well as being informative, these cards help the new hire become integrated into the culture by offering tons of conversation starters.
The agency created a custom deck of cards that serve to welcome the newest hires to its growing team of more than 140 people. The pack of 48 'Culture Cards' are designed to quickly communicate "company 101" information, including everything about some of the dogs that can be found in the pet-friendly office, as well as where to park a bike.
McGarrah Jessee adds even more interest to its Culture Cards by having new employees hunt for cards throughout their first week at the agency. As well as being informative, these cards help the new hire become integrated into the culture by offering tons of conversation starters.
Trend Themes
1. Custom Onboarding - Creating personalized onboarding experiences to engage and integrate new employees into company culture.
2. Interactive Culture Building - Using interactive tools like card decks to communicate company information and encourage conversation in the workplace.
3. Gamified Learning - Incorporating game-like elements, such as scavenger hunts, into the onboarding process to make it more engaging and fun.
Industry Implications
1. Human Resources - Implementing creative onboarding strategies to enhance employee integration and retention.
2. Marketing and Advertising - Incorporating interactive tools and gamified experiences to strengthen company culture and brand identity.
3. Education and Training - Applying game-like elements in onboarding processes to enhance learning and knowledge retention.
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