Sruli Recht Puts His Blood, Sweat and Skin into This Weird Jewelry Piece
Kyle Towers — January 20, 2013 — Unique
Icelandic fashion designer Sruli Recht has put more than just his creative mind into his latest piece of incredibly weird jewelry: he has also included a piece of his own flesh.
The designer had a strip of his own skin removed from his belly via a bizarre surgery. The skin was then salted and tanned for preservation purposes. With the strip of flesh, which contains belly hair and all, he then attached it to a 24 carat gold ring. For anyone with an expensive and questionable appetite for jewelry with hairy human bacon on them, the ring is available for almost $500,000.
I probably should have warned readers earlier, but the video isn't for people with weak stomachs, as it includes a nonchalant Sruli doing the "routine" surgery.
The designer had a strip of his own skin removed from his belly via a bizarre surgery. The skin was then salted and tanned for preservation purposes. With the strip of flesh, which contains belly hair and all, he then attached it to a 24 carat gold ring. For anyone with an expensive and questionable appetite for jewelry with hairy human bacon on them, the ring is available for almost $500,000.
I probably should have warned readers earlier, but the video isn't for people with weak stomachs, as it includes a nonchalant Sruli doing the "routine" surgery.
Trend Themes
1. Extreme Personalization - The trend of incorporating personal body parts into jewelry pieces offers a unique and highly customized experience for consumers.
2. Shock Value Marketing - The use of unconventional and controversial materials in jewelry is a disruptive innovation opportunity for companies looking to generate attention and create buzz around their brand.
3. Embracing the Bizarre - Consumers are showing an increased interest in embracing eccentric and unconventional fashion items, creating opportunities for designers to push the boundaries and create truly unique products.
Industry Implications
1. Fashion and Luxury - The fashion industry can capitalize on extreme personalization by creating bespoke jewelry pieces that incorporate unique materials or body parts for their exclusive clientele.
2. Art and Design - Artists and designers can disrupt the industry by experimenting with shocking materials and pushing the boundaries of what is considered acceptable in the world of jewelry.
3. Marketing and Advertising - Marketing agencies can take advantage of shock value marketing by helping companies create bold and attention-grabbing campaigns that challenge societal norms and provoke conversations.
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