The Waff Will Help You Become a Waif
Jessica Marcel — March 25, 2010 — Lifestyle
References: waffweb & design-milk
Weight loss seating may sound like a cruel oxymoron. You can't lose weight while sitting down...can you? The Waff promises just that. Or, at least, it promises to help get you into better shape. The Waff provides an unstable surface for sitting (sounds comfy, doesn't it?), which engages your abdominal muscles, helping you to tone up and slim down.
Check out the gallery for more ideas for getting into shape for the summer. Weight loss seating is just the beginning.
Check out the gallery for more ideas for getting into shape for the summer. Weight loss seating is just the beginning.
Trend Themes
1. Unstable Seating - Exploring the use of unstable seating for exercise and weight loss presents opportunities for disruptive innovation in fitness equipment.
2. Active Sitting - The concept of active sitting, as demonstrated by the Waff, presents opportunities for disruptive innovation in ergonomic furniture for improved fitness and posture.
3. Muscle Engagement - The focus on engaging abdominal muscles while sitting opens up opportunities for disruptive innovation in fitness technology and exercise devices.
Industry Implications
1. Fitness Equipment - The concept of weight loss seating and unstable surfaces for exercise can drive disruptive innovation in the fitness equipment industry.
2. Ergonomic Furniture - The use of active sitting and unstable seating surfaces presents opportunities for disruptive innovation in ergonomic furniture for improved health and productivity.
3. Fitness Technology - The emphasis on muscle engagement while sitting creates opportunities for disruptive innovation in fitness technology, such as wearable devices and smart exercise equipment.
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