We&Co Allows You to Meet Your Barista and Rate Him
Omar Yusuf — July 24, 2011 — Tech
References: itunes.apple & techcrunch
If you haven't yet introduced yourself to your neighborhood barista, bartender or videostore clerk, We&Co will help you break the ice. A new iPhone application released on July 15 allows business owners to register their staff members with the aim of building customer relationships and receiving positive criticism.
If you've ever used Yelp, the idea is similar, but more particular. Instead of rating an establishment, you evaluate its employees. As specific staff members rise in aggregate score, We&Co encourages users to visit the bar or restaurant and eventually add the cute barista to their 'favorite people' list.
This seems like a fantastic idea to me. As a constant patron of cafes and corner stores, I find it important to be able to place a name to the people I see and chat with every day.
If you've ever used Yelp, the idea is similar, but more particular. Instead of rating an establishment, you evaluate its employees. As specific staff members rise in aggregate score, We&Co encourages users to visit the bar or restaurant and eventually add the cute barista to their 'favorite people' list.
This seems like a fantastic idea to me. As a constant patron of cafes and corner stores, I find it important to be able to place a name to the people I see and chat with every day.
Trend Themes
1. Personnel-rating Apps - Apps are now being developed where users can rate specific employees to help business owners build better customer relationships.
2. Customer-centricity - Businesses can now put a larger focus on personalized customer service and satisfaction with personnel-rating apps like We&Co.
3. Employee Recognition - We&Co presents an opportunity for business owners to recognize their top-performing employees and reward them accordingly.
Industry Implications
1. Hospitality - Hotels and other hospitality businesses can use personnel-rating apps like We&Co to improve customer satisfaction and employee recognition.
2. Food and Beverage - Restaurants and cafes can utilize personnel-rating apps to improve customer relationships and reward their top-rated employees.
3. Retail - Retail businesses can use personnel-rating apps to build stronger customer relationships through personalized service and recognition of high-performing employees.
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