'Ekko' Creates Business Websites from Existing Facebook Pages
Laura McQuarrie — December 14, 2016 — Social Media
There are tons of simple website builders available on the Internet, but most require a fair amount of user input if any kinds of customizations are to be made. 'Ekko' sets itself apart from other website-building services on the market by offering to build sites from a brand or business Facebook Page.
Unlike many websites that require complex codes to be manipulated in order to make changes, the content on Ekko is automatically updated to reflect the information displayed on one's Facebook Page. Some of the crucial information that can be carried over from one's Facebook Page include opening hours, photos, a biography or even a new status update.
Ekko is a perfect solution for local businesses that don't want to invest in a website that will be complicated to maintain, yet want to be anchored by a homepage that will bring traffic to their business.
Unlike many websites that require complex codes to be manipulated in order to make changes, the content on Ekko is automatically updated to reflect the information displayed on one's Facebook Page. Some of the crucial information that can be carried over from one's Facebook Page include opening hours, photos, a biography or even a new status update.
Ekko is a perfect solution for local businesses that don't want to invest in a website that will be complicated to maintain, yet want to be anchored by a homepage that will bring traffic to their business.
Trend Themes
1. Automated Website Building - The trend of automated website builders like 'Ekko' enables businesses to easily create websites from existing social media pages, minimizing the need for complex coding or user input.
2. Content Synchronization - The trend of content synchronization between social media and websites, exemplified by 'Ekko', allows businesses to automatically update their websites with information from their Facebook Pages, ensuring accurate and up-to-date content.
3. Simplified Website Maintenance - The trend of simplified website maintenance, showcased by 'Ekko', provides local businesses with an easy-to-maintain website solution that requires minimal effort while still attracting traffic to their business.
Industry Implications
1. Website Building Services - The website building industry can incorporate the disruptive innovation opportunity of automated website builders like 'Ekko', allowing users to effortlessly create websites from existing social media pages.
2. Social Media Management - The trend of content synchronization between social media platforms and websites presented by 'Ekko' provides an opportunity for social media management companies to offer services that seamlessly integrate a business's online presence.
3. Local Business Marketing - With the availability of simplified website maintenance services like 'Ekko', the local business marketing industry can capitalize on the opportunity to provide businesses with hassle-free website solutions that drive traffic and increase visibility.
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