ESSENTIALS Launches a Weathered Black Colorway for FW20
Jerry Lorenzo's Fear of God ESSENTIALS launches a new colorway for the season entitled 'Weathered Black.' The latest tonal update sees itself across the brand's signature silhouettes. This includes pullover fleece designs, zippered tracksuits, jersey tees, classic polo shirts, and more.
The ESSENTIALS tennis shoes are also part of the new seasonal launch as the brand continues to grow its shoe offerings. The silhouette arrives in a classic white hue, constructed from flat calf leather materials with a laced up security. Additional elements that elevate the silhouette are the classic rubber sole with a moonstruck wash to give it a nice aesthetic. The Fall 2020 selection is set to launch officially on November 18th online.
Image Credit: Fear of God Essentials
The ESSENTIALS tennis shoes are also part of the new seasonal launch as the brand continues to grow its shoe offerings. The silhouette arrives in a classic white hue, constructed from flat calf leather materials with a laced up security. Additional elements that elevate the silhouette are the classic rubber sole with a moonstruck wash to give it a nice aesthetic. The Fall 2020 selection is set to launch officially on November 18th online.
Image Credit: Fear of God Essentials
Trend Themes
1. Weathered Black Loungewear - Opportunity for fashion companies to explore monochromatic, weathered black loungewear collections for fall and winter seasons.
2. Expanded Shoe Offerings - Opportunity for fashion companies to expand shoe offerings to complement loungewear collections.
3. Online Launches - Opportunity for fashion companies to capitalize on online launches to expand customer reach and availability.
Industry Implications
1. Fashion - Fashion companies can capitalize on the trend of cozy, comfortable loungewear for seasonal launches.
2. Footwear - Footwear companies can explore complementary designs to loungewear collections to expand product offerings.
3. E-commerce - E-commerce companies can focus on facilitating online launches for fashion companies and streamlining customer shopping experience.
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