Poler’s Wearable Sleeping Bag Turns Camping Equipment into Fashion
Laura McQuarrie — August 22, 2013 — Unique
References: urbanoutfitters
This wearable sleeping bag dress by Poler is like getting into a sleeping bag and never getting out of it. This classic camping essential is morphed into a wearable garment with the inclusion of holes for the wearer’s head and arms. Alike a true sleeping bag, the dress includes details like snaps, drawstrings and zippers to make getting in and out of it easier.
The long, slinky shape of the ‘Napsack’ provides a dress-like form that may not be very figure-flattering—but it sure does look cozy. The dress is also hooded and features several pockets for carrying all of the essentials with you. Deciding to lay horizontally and take a nap while wearing this outfit literally makes the world your campground.
The long, slinky shape of the ‘Napsack’ provides a dress-like form that may not be very figure-flattering—but it sure does look cozy. The dress is also hooded and features several pockets for carrying all of the essentials with you. Deciding to lay horizontally and take a nap while wearing this outfit literally makes the world your campground.
Trend Themes
1. Wearable Sleeping Bags - Companies and designers can innovate on traditional camping gear by creating wearable sleeping bags with added features.
2. Hybrid Clothing - The trend towards hybrid clothing pieces that combine function with fashion opens up opportunities for unique, versatile designs.
3. Functional Fashion - Designers and brands can capitalize on the demand for fashion pieces that serve a practical purpose, such as clothing for outdoor activities.
Industry Implications
1. Outdoor Gear - The outdoor gear industry can create new products by integrating fashionable and versatile features into traditional camping gear, like wearable sleeping bags or hybrid clothing pieces.
2. Athletic Clothing - Athletic clothing brands can expand their product lines to include clothing designed for outdoor activities like camping and hiking, such as wearable sleeping bags or functional fashion pieces.
3. Fashion - The fashion industry can experiment with combining fashion with function by creating hybrid clothing pieces and accessories like wearable sleeping bags and functional fashion designs.
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