Wearable Shelter Turns From Clothes to Tents in Seconds
Rose Nazarali — October 24, 2009 — Art & Design
References: zoodisk
A group of design students unveiled a very unique creation at this year's So Re Fa (Socially Responsible Fashion) show: Wearable Shelter is a hybrid of sorts that combines the use of clothing and shelter in one simple design.
Created for emergency situations and people who may find themselves without a place to day, the Wearable Shelter collection includes waterproof jackets and coats that easily turn into sleeping bags and two-person tents.
Implications - This product is a great option for consumers looking for functional and adaptable clothing. This appeals particularly to consumers that have been bombarded by news of all the many disasters that can befall them and to always put safety first. Businesses could benefit by creating products with dual uses and functions.
Created for emergency situations and people who may find themselves without a place to day, the Wearable Shelter collection includes waterproof jackets and coats that easily turn into sleeping bags and two-person tents.
Implications - This product is a great option for consumers looking for functional and adaptable clothing. This appeals particularly to consumers that have been bombarded by news of all the many disasters that can befall them and to always put safety first. Businesses could benefit by creating products with dual uses and functions.
Trend Themes
1. Dual-use Clothing - The trend towards clothing that serves more than one purpose, such as converting into shelter, creates opportunities for innovative designs and function-focused marketing strategies.
2. Emergency Gear - The increasing awareness and concern over natural disasters and emergency situations presents a growing market for adaptive and durable gear like the Wearable Shelter Collection.
3. Convenient Shelter - There is a demand for shelter that is quick and easy to set up in emergency situations and businesses that can provide this through innovative product design and marketing have valuable opportunities.
Industry Implications
1. Outdoor Gear - Companies within the outdoor gear industry, particularly those focused on emergency gear, have an opportunity to develop and market dual-use products similar to the Wearable Shelter collection.
2. Fashion - Clothing companies with a focus on functionality and practicality, especially those working on sustainable and socially responsible fashion, can utilize the concept of dual-use clothing as a selling point and area of innovation.
3. Disaster Relief - Disaster relief organizations that provide support in emergency situations can utilize dual-use clothing like the Wearable Shelter collection to more efficiently provide shelter and necessary supplies.
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