IMVU Created Digital Wearable NFTs Exclusively for Its Avatars
Laura McQuarrie — June 9, 2021 — Fashion
References: imvufashionshow2021 & prnewswire
Exclusively for avatars on its own platform, IMVU created digital wearable NFTs that can be purchased on OpenSea. There are a total of six looks that have been created by emerging fashion designers Gypsy Sport, Mowalola, Freak City, Mimi Wade, BruceGlen and My Mum Made It.
Fusing high fashion with the limitless nature of the metaverse, the designs give users on the platform a sense of ownership and a unique way to express their personal sense of style, all the while putting power back in the hands of creators. Some of the items that can be sported by IMVU avatars include rhinestone-studded handbags, silk tie sets and oversized souvenir hoodies.
Previously, IMVU's parent company, Together Labs, ventured into the world of blockchain with a cryptocurrency designed for the metaverse.
Fusing high fashion with the limitless nature of the metaverse, the designs give users on the platform a sense of ownership and a unique way to express their personal sense of style, all the while putting power back in the hands of creators. Some of the items that can be sported by IMVU avatars include rhinestone-studded handbags, silk tie sets and oversized souvenir hoodies.
Previously, IMVU's parent company, Together Labs, ventured into the world of blockchain with a cryptocurrency designed for the metaverse.
Trend Themes
1. Digital Fashion Collectibles - The trend of digital fashion collectibles is disrupting the fashion industry by providing a new way for consumers to express their personal style in virtual settings.
2. NFT Wearable Art - The emergence of NFT wearable art is creating new opportunities for artists and designers to create and sell unique virtual fashion items.
3. Blockchain-based Avatar Ownership - The use of blockchain technology to create digital wearables for avatars is disrupting the gaming and social networking industries by giving users true ownership of their virtual assets.
Industry Implications
1. Fashion Industry - Fashion brands have the opportunity to create digital fashion collectibles and reach a wider audience in the metaverse.
2. Art and Design Industry - The emergence of NFT wearable art is creating new opportunities for artists and designers to monetize their digital creations.
3. Gaming and Social Networking Industry - The use of blockchain technology to create digital wearables for avatars is disrupting the gaming and social networking industries by providing users with a new level of ownership and control over their virtual lives.
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