CityFabric's Wear You Live Tees Encourage Conversation About Your Town
Meghan Young — July 25, 2011 — Fashion
References: cityfabric.net & psfk
The Wear You Live tees hope to encourage conversations about the place in which you are currently living. Created by CityFabric, a company launched last year that focuses on civic-minded projects, these cool, graphic T-shirts not only show the love you hold for your city, but they also could help in stimulating a conscious effort to make it a better place to live in, even if it is on a subconscious, pseudo-propaganda level.
Designed by Matt Tomasulo, a grad student in city and regional planning and landscape architecture at UNC Chapel Hill and NC State as well as the founder of CityFabric, the Wear You Live tees have figureground maps for specific cities such as San Francisco, Manhattan and Boston printed on them. The Wear You Live series has also expanded to pillows, bags and posters.
Designed by Matt Tomasulo, a grad student in city and regional planning and landscape architecture at UNC Chapel Hill and NC State as well as the founder of CityFabric, the Wear You Live tees have figureground maps for specific cities such as San Francisco, Manhattan and Boston printed on them. The Wear You Live series has also expanded to pillows, bags and posters.
Trend Themes
1. Civic-minded Clothing - Disruptive innovation opportunity: Explore the integration of wearable technology and civic engagement through clothing.
2. City-centric Graphic Design - Disruptive innovation opportunity: Develop customizable city-themed apparel that goes beyond maps to represent the culture and spirit of a city.
3. Conscious Fashion - Disruptive innovation opportunity: Create sustainable and socially responsible clothing lines that spark conversations about environmental and social issues.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Integrate technology into clothing design to enhance user experience and promote community engagement.
2. Urban Planning and Development - Disruptive innovation opportunity: Incorporate design elements that foster a sense of civic pride and encourage local community participation.
3. Sustainable Living and Environmental Stewardship - Disruptive innovation opportunity: Collaborate with fashion brands to promote awareness and action on environmental and social sustainability.
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