Nike's We Run Race Series Inspires Runners to Best Their Achievements
Rahul Kalvapalle — September 23, 2014 — Lifestyle
The sixth edition of Nike's global We Run Race Series will inspire runners around the world by providing them with the footwear, apparel and inspiration they need to take their race goals to the next level. The series will welcome over 140,000 runners in 14 races around the world ranging from 7 kilometer runs to full marathons.
The races will take place in places as varied as Seoul, Mexico City, Bangkok and Guatemala, with each race being tailored to the individual city to best reflect its particular character.
Runners taking part in the We Run Race Series will be provided with the the lightweight and responsive Nike Air Zoom Structure 18 and Dri-FIT Knit tops. They will also be able to use the Nike+ Running app and access the motivation, inspiration and coaching they need.
The races will take place in places as varied as Seoul, Mexico City, Bangkok and Guatemala, with each race being tailored to the individual city to best reflect its particular character.
Runners taking part in the We Run Race Series will be provided with the the lightweight and responsive Nike Air Zoom Structure 18 and Dri-FIT Knit tops. They will also be able to use the Nike+ Running app and access the motivation, inspiration and coaching they need.
Trend Themes
1. Global Running Campaigns - Running campaigns are becoming a popular trend among companies to motivate runners worldwide.
2. Tailored Races for Cities - Customized running events that reflect the character of the city are attracting more runners.
3. Integrated Fitness Tech - Integrating fitness technology like the Nike+ Running app into running events is becoming more common.
Industry Implications
1. Sports Apparel - The sports apparel industry is continuously innovating to create high-performance products that motivate athletes.
2. Fitness Technology - Companies providing fitness tech products and services can partner with running events to provide runners with added benefits.
3. Sports Events - Event organizers can use customized races that reflect the city's character as a marketing strategy to attract more runners.
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