The We Own the Night Frische Fashion Story is Over-the-Top and Edgy
Jana Pijak — October 14, 2012 — Pop Culture
References: wallysparks & designscene.net
The 'We Own the Night' Frische editorial embraces a haute hobo aesthetic. The over-the-top fashion story features Major Models' fresh face Kelsey who is lensed by photographer Wally Sparks. Featured in the publication's Fall/Winter 2012 second issue, this raw and urban portrait series pays homage to eccentric glamour.
From mismatched layers and an abundance of scarves to pattern-clashing accent pieces, the We Own the Night Frische editorial is both daring and disheveled while remaining fashion-forward. Kelsey sports messy blonde tresses and 80s inspired makeup looks by beauty artist Stoj Bulic.
Outfitted by Bobbi Paidel, the model is street-chic, sporting a slew of eclectic ensembles and over-the-top accessories that help her to exude a distinctive sense of style and a carefree party girl attitude.
From mismatched layers and an abundance of scarves to pattern-clashing accent pieces, the We Own the Night Frische editorial is both daring and disheveled while remaining fashion-forward. Kelsey sports messy blonde tresses and 80s inspired makeup looks by beauty artist Stoj Bulic.
Outfitted by Bobbi Paidel, the model is street-chic, sporting a slew of eclectic ensembles and over-the-top accessories that help her to exude a distinctive sense of style and a carefree party girl attitude.
Trend Themes
1. Haute Hobo Aesthetic - Disruptive innovation opportunity: Create a fashion line that combines high-end fashion with a relaxed and bohemian aesthetic.
2. Pattern-clashing Accent Pieces - Disruptive innovation opportunity: Develop a platform or service that helps individuals embrace pattern clashing in their personal style by providing guidance and recommendations.
3. Eccentric Glamour - Disruptive innovation opportunity: Build a beauty brand that celebrates eccentricity and provides unconventional makeup products and looks.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology in fashion design and manufacturing processes to create customizable and sustainable garments.
2. Beauty - Disruptive innovation opportunity: Develop a mobile app that uses augmented reality to allow users to try out and purchase unconventional makeup looks from the comfort of their homes.
3. Media and Publishing - Disruptive innovation opportunity: Create a digital platform that offers interactive and immersive fashion editorials, allowing readers to engage with the content in new and unique ways.
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