Nike Adds the New We Are Familia Design to the Air Force 1 Sneaker
In preparation for the upcoming Día de Muertos collection, Nike introduces a new iteration of the Air Force 1 sneaker model to join the roster in the form of the We are Familia design. The shoe has a warm tonal palette that is made from the canvas at the base foundation for a breathable touch.
It is then detailed with overlaying materials of suede touches and leather by the heel section. It is all done in a clay brown color and elevated by the fuzzy panel Swoosh in a chenille material in green and yellow to add a pop of contrast. The tongue logo patch is just as bright as it reads "We are Familia' in red, blue, and yellow.
Image Credit: Nike
It is then detailed with overlaying materials of suede touches and leather by the heel section. It is all done in a clay brown color and elevated by the fuzzy panel Swoosh in a chenille material in green and yellow to add a pop of contrast. The tongue logo patch is just as bright as it reads "We are Familia' in red, blue, and yellow.
Image Credit: Nike
Trend Themes
1. Dia De Muertos Sneaker Collection - There's an opportunity for shoe brands to tap into cultural traditions with new collections.
2. Tonal Colorways - Fashion brands can explore new possibilities by incorporating warm tonal palettes into their products.
3. Fuzzy Panel Accents - Fashion brands can experiment with texture by including fuzzy panel accents on their products.
Industry Implications
1. Fashion - Fashion brands have an opportunity to incorporate cultural traditions and explore new colors and textures in their products.
2. Footwear - Shoe brands have an opportunity to create collections inspired by cultural traditions and explore new colorways and textures in their products.
3. Retail - Retail stores have an opportunity to offer products inspired by cultural traditions and with unique textures and colorways.
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