Waze Retro Mode Brings the 70s, 80s or 90s to Navigation
Michael Hemsworth — April 13, 2022 — Tech
References: blog.google & gsmarena
The Waze Retro Mode is a new feature arriving on the navigation app with its latest update that enables users to incorporate a touch of the past into their navigational experience.
The new modes include 70s, 80s and 90s options which will transform the interface into a retro-themed environment that's packed with quintessential imagery from the respective decade. The 70s mode will transform the avatar into a flower-covered van with a DJ as the navigator, while the 80s mode features a race car and an aerobics instructor and the 90s mode boasts a two-door SUV with a pop star.
The Waze Retro Mode is arriving in partnership with TuneIn to provide users with access to curated playlists with the respective decades in mind.
The new modes include 70s, 80s and 90s options which will transform the interface into a retro-themed environment that's packed with quintessential imagery from the respective decade. The 70s mode will transform the avatar into a flower-covered van with a DJ as the navigator, while the 80s mode features a race car and an aerobics instructor and the 90s mode boasts a two-door SUV with a pop star.
The Waze Retro Mode is arriving in partnership with TuneIn to provide users with access to curated playlists with the respective decades in mind.
Trend Themes
1. Retro-themed Navigation - The incorporation of retro-themed interfaces into navigation apps is an opportunity for businesses to tap into the nostalgia trend and create unique user experiences.
2. Curated Decade Playlists - Providing users with curated playlists that match the retro-themed navigation experience can lead to partnerships and collaborations with music streaming services.
3. Personalized Navigator Avatars - Allowing users to customize their navigator avatar can increase user engagement and satisfaction, leading to potential partnerships with brands for promotional collaborations.
Industry Implications
1. Navigation App - Navigation app companies can leverage the trend of retro-themed interfaces and personalized avatar options to differentiate themselves in a crowded market and attract a wider user base.
2. Music Streaming - Collaborating with navigation apps to provide curated decade playlists can increase brand awareness and user engagement for music streaming services.
3. Advertising - Brands can partner with navigation apps to provide branded navigator avatars and curated decade playlists, creating unique promotional opportunities and increasing brand recognition.
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