Trend Spotter — May 23, 2007 — Unique
References: waterwerkz & ohgizmo
WaterWerkz has created a cool new concept in beverage vending machines with their patented PouchLink system. You can customize the size of packaging and mix contents of your drink to your heart's content with their new system that can mix, package and dispense drinks on demand.
Implications - Any product that gives consumers a greater level of control over what they are buying is going to be met with enthusiasm, and companies such as WaterWerkz are right on the money in correctly approaching that basic fact. When you treat your customers like their opinions and tastes matter, you show them a modicum of respect that they will ultimately appreciate and respect in turn.
Implications - Any product that gives consumers a greater level of control over what they are buying is going to be met with enthusiasm, and companies such as WaterWerkz are right on the money in correctly approaching that basic fact. When you treat your customers like their opinions and tastes matter, you show them a modicum of respect that they will ultimately appreciate and respect in turn.
Trend Themes
1. Customized Packaging - The trend of customized packaging allows consumers to have full control over the size and contents of their beverage, creating a unique and personalized experience.
2. On-demand Mixing - The trend of on-demand mixing provides consumers with the ability to customize their drink combinations in real-time, offering a convenient and personalized beverage experience.
3. Consumer Empowerment - The trend of consumer empowerment is gaining momentum as companies like WaterWerkz give customers control over their beverage choices, fostering a sense of respect and loyalty.
Industry Implications
1. Vending Machine Industry - The vending machine industry can capitalize on the trend of customized packaging by incorporating systems that allow consumers to personalize their products on the spot.
2. Beverage Industry - The beverage industry has an opportunity to disrupt the market by adopting on-demand mixing technologies that enable customers to customize their drinks according to their preferences.
3. Consumer Goods Industry - The consumer goods industry can benefit from the trend of consumer empowerment by developing products and services that prioritize customer choice and personalization.
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