The Waterloo Brewing Signature Series Was Updated for the Fall
Michael Hemsworth — September 16, 2022 — Marketing
References: waterloobrewing & foodbev
The Waterloo Brewing Signature Series has been updated by the craft brewer ahead of the fall season with a series of dessert-inspired libations for consumers to try out. The beers come in three new options including the Irish Cream Stout, Apple Crumble Porter and the Roasted Vanilla Espresso Lager. Each of the beers maintain a rich flavor that is achieved with premium ingredients to convey the flavor of the respective brews perfectly. The beers come in six packs priced at $21.95 each in Canada.
Director of Marketing Kim Mannerow spoke on the new additions to the Waterloo Brewing Signature Series saying, "Fall is the perfect time to experiment with new flavours, and we believe there’s something for everyone in this new instalment of our Signature Series Collection. As Ontario’s first craft brewer, we’re proud of our heritage and the bold spirit of the Waterloo Signature Series"
Director of Marketing Kim Mannerow spoke on the new additions to the Waterloo Brewing Signature Series saying, "Fall is the perfect time to experiment with new flavours, and we believe there’s something for everyone in this new instalment of our Signature Series Collection. As Ontario’s first craft brewer, we’re proud of our heritage and the bold spirit of the Waterloo Signature Series"
Trend Themes
1. Dessert-inspired Alcoholic Beverages - Craft brewers are creating dessert-inspired beers that cater to consumers' taste for sweet and rich flavors.
2. Premium Ingredients in Alcoholic Beverages - Craft brewers are emphasizing the use of premium ingredients to convey distinct and authentic flavors of their alcoholic beverages.
3. Seasonal Alcoholic Beverage Offerings - Craft brewers are introducing seasonal alcoholic beverage products to cater to the changing consumer preferences and to stay competitive in the market.
Industry Implications
1. Craft Beer Industry - Craft brewers can innovate by creating unique and distinct flavor combinations with high-quality, premium ingredients.
2. Alcoholic Beverage Industry - Alcoholic beverage manufacturers can introduce new product lines that cater to changing consumer tastes, such as dessert-inspired flavors.
3. Seasonal Beverage Industry - Seasonal beverage manufacturers can offer seasonal alcoholic beverages to introduce variety into their product portfolio and cater to changing consumer tastes throughout the year.
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