O'Brien Whiplash Towable for Uncoordinated Sports Enthusiasts
Christina Butty — June 20, 2009 — Lifestyle
References: newlaunches & coolest-gadgets
This O’Brien Whiplash Towable is perfect for people who want the rush of being pulled behind a boat without the struggle of being coordinated.
Priced at $80 dollars, the Whiplash Towable weighs approximately 30 lbs and is almost 6 ft tall. To make up for the weight, it actually deflates in seconds due to its wide-mouth Boston valve system.
Implications - Today's adventurous, fun-seeking consumer is constantly on the lookout for new ways to have fun and push their physical limitations. Companies like O'Brien recognize this, and thus have come up with an entirely new sport. Other organizations can follow suit by providing fun ways to serve a niche demographic of athletes.
Priced at $80 dollars, the Whiplash Towable weighs approximately 30 lbs and is almost 6 ft tall. To make up for the weight, it actually deflates in seconds due to its wide-mouth Boston valve system.
Implications - Today's adventurous, fun-seeking consumer is constantly on the lookout for new ways to have fun and push their physical limitations. Companies like O'Brien recognize this, and thus have come up with an entirely new sport. Other organizations can follow suit by providing fun ways to serve a niche demographic of athletes.
Trend Themes
1. New Outdoor Sports - Entrepreneurs can capitalize on the demand for adventurous and physically challenging activities by creating innovative outdoor sports products.
2. Inflatable Sports Equipment - There is a growing market for inflatable sports equipment that combines convenience, portability, and excitement.
3. Non-coordination Sports - Catering to the needs of individuals who desire the thrill of water sports without the requirement of coordination opens opportunities for new water-based activities.
Industry Implications
1. Water Sports Equipment - The water sports equipment industry can benefit from designing and manufacturing innovative products that enable non-coordinated individuals to enjoy aquatic activities.
2. Adventure Tourism - The adventure tourism industry can tap into the demand for new outdoor sports by offering specialized tours and experiences in collaboration with sports equipment companies.
3. Athletic Training and Rehabilitation - Innovative non-coordination sports can be utilized by athletic trainers and rehabilitation centers to enhance physical fitness programs and improve coordination skills.
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