The 'ZUP Board' Offers a Different Kind of Water Sport Experience
Katherinev123 — May 26, 2015 — Lifestyle
References: zup & hiconsumption
Wakeboarding and water skiing are not the easiest sports to master, so 'DoMore' has developed a simpler and more versatile line of water sports boards. The 'ZUP Board' is designed to put a whole new spin on traditional water sports by allowing the rider to change your position at anytime.
The board itself is lightweight and made from durable compression-molded material for maximum comfort. The top of the board is then covered with a non-skid EVA foam padding with slip-in foot holds and contoured side handles. The unique surface design is intended to allow the rider to adjust positions throughout the ride to make the experience easier or more challenging. With an integrated tow hook for safe attachment the ZUP Board can easily be hooked up to boats, pontoons or jet skis for a memorable ride each time.
Unlike other water sports boards that make take years to master, the ZUP Board is easy to learn and versatile enough for all levels of skill.
The board itself is lightweight and made from durable compression-molded material for maximum comfort. The top of the board is then covered with a non-skid EVA foam padding with slip-in foot holds and contoured side handles. The unique surface design is intended to allow the rider to adjust positions throughout the ride to make the experience easier or more challenging. With an integrated tow hook for safe attachment the ZUP Board can easily be hooked up to boats, pontoons or jet skis for a memorable ride each time.
Unlike other water sports boards that make take years to master, the ZUP Board is easy to learn and versatile enough for all levels of skill.
Trend Themes
1. Simpler Water Sports - This trend highlights the development of water sports equipment that are easier to learn and use, providing a disruptive innovation opportunity for brands to target beginners and those looking for a more accessible experience.
2. Versatility in Water Sports - This trend focuses on the creation of water sports boards that allow riders to change their position or adjust the difficulty level, presenting a disruptive innovation opportunity for brands to cater to different skill levels and preferences.
3. Inclusive Water Sports Experience - This trend emphasizes the promotion of water sports that are suitable for all skill levels, providing a disruptive innovation opportunity for brands to target a wider audience and make the activities more inclusive.
Industry Implications
1. Water Sports Equipment - The water sports equipment industry can seize the disruptive innovation opportunity by designing and manufacturing beginner-friendly and versatile water sports boards that cater to different skill levels and preferences.
2. Boating and Marine Recreation - The boating and marine recreation industry can capitalize on the trend by incorporating the ZUP Board and similar versatile water sports boards into their offerings, providing customers with a unique and inclusive water sports experience.
3. Outdoor Recreation and Leisure - The outdoor recreation and leisure industry can tap into the trend by promoting and offering water sports activities that are easily accessible, versatile, and suitable for individuals of all skill levels, encouraging more people to participate and enjoy the experience.
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