Apple Released a Series of New Watch Band Colors to Celebrate the Rio Games
Riley von Niessen — July 28, 2016 — Fashion
References: apple & highsnobiety
No event gets people wanting to show their patriotism quite like the Olympics do, which is what Apple is taking advantage of with a new series of watch band colors that denote the flags of the countries competing.
This includes the flags of 14 major countries, such as China, Italy, USA, France, Germany, Brazil and Canada. Each is made from a high-quality nylon fabric that keeps Apples Watches secure and wont fade after long use.
Although the new watch band colors represent the Olympic competitors globally, the series can only be purchased from the 'VillageMall' Apple Store in Rio de Janeiro, Brazil. With this, the products become incredibly exclusive, accessible only to those visiting the Olympic's host city.
This includes the flags of 14 major countries, such as China, Italy, USA, France, Germany, Brazil and Canada. Each is made from a high-quality nylon fabric that keeps Apples Watches secure and wont fade after long use.
Although the new watch band colors represent the Olympic competitors globally, the series can only be purchased from the 'VillageMall' Apple Store in Rio de Janeiro, Brazil. With this, the products become incredibly exclusive, accessible only to those visiting the Olympic's host city.
Trend Themes
1. National Pride Accessories - Developing country-specific accessories is an opportunity to tap into patriotic sentiments during international events like the Olympics.
2. Limited Edition Product Releases - Releasing limited edition products in exclusive locations is an opportunity to generate interest and exclusivity while supporting local demand.
3. Nylon Fabric Innovation - Developing high-quality and durable nylon fabrics for tech accessories like smartwatch bands is an opportunity to differentiate from regular offerings in the market.
Industry Implications
1. Fashion Accessories - Fashion accessory brands like watch and jewelry makers can innovate by creating limited edition, country or event-specific products to capitalize on demand during international events like the Olympics.
2. Sporting Goods - Sporting goods brands can innovate by creating high-quality, country-specific tech accessories like smartwatch bands targeted at athletes competing in international events.
3. Tech Accessories - Tech accessory makers can innovate by investing in the development of durable and high-quality materials like nylon for wearable accessories like smartwatch bands.
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