The Warranty Plan for New Kia Vehicles Goes Beyond the Industry Average
Katherine Pendrill — March 22, 2016 — Autos
References: kia
Kia has recently developed a strong reputation for offering a warranty plan that goes well beyond the industry average. Unlike other car companies, Kia ensures that driver coverage more closely matches the actual lifespan of the vehicle.
What truly sets Kia's warranty plan apart from the rest, is that it covers drivers for 10 years or 100,000 miles -- twice the industry average. This lengthy coverage period is likely to appeal to consumers who may be driving their car less frequently, but are still looking for peace of mind against unforeseen repairs and services. The plan also includes a five year or 60,000 mile roadside assistance service that is accessible 24 hours a day from anywhere in the US.
The warranty plan is ideal for a growing segment of urban car owners who drive less frequently, but want to ensure that they are protected against long-term expenses.
What truly sets Kia's warranty plan apart from the rest, is that it covers drivers for 10 years or 100,000 miles -- twice the industry average. This lengthy coverage period is likely to appeal to consumers who may be driving their car less frequently, but are still looking for peace of mind against unforeseen repairs and services. The plan also includes a five year or 60,000 mile roadside assistance service that is accessible 24 hours a day from anywhere in the US.
The warranty plan is ideal for a growing segment of urban car owners who drive less frequently, but want to ensure that they are protected against long-term expenses.
Trend Themes
1. Extended Warranty Plans - Improving and extending warranty plans beyond the industry average to provide consumers with more comprehensive coverage options.
2. Long-term Coverage - Offering extended coverage periods that align more closely with the actual lifespan of the product, appealing to consumers who want prolonged protection.
3. Enhanced Roadside Assistance - Integrating value-added services like 24/7 roadside assistance into warranty plans to provide convenience and peace of mind for consumers.
Industry Implications
1. Automotive - Opportunity for car manufacturers and dealerships to enhance their warranty plans and differentiate themselves in a competitive market.
2. Insurance - Insurance companies can expand their offerings to innovate and create new warranty plans that provide comprehensive coverage for consumers.
3. Consumer Electronics - Opportunity for consumer electronics manufacturers to introduce extended warranty options that align with the longer lifespan of their products and give consumers peace of mind.
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