Jeremy Gutsche — March 18, 2006 — Lifestyle
References: newlaunches
What will the Germans think of next? WarmX Germany launched a new line of electrically heated clothing. The clothing is lightweight and does not have an excess of wires like previous attempts at electric heating. The heating is controlled by a micorprocessor in the battery pack that makes sure the clothing is heated to the exact level you select. Great for skiing!
Implications - Winter sports such as skiing and snowboarding are beloved activities for a lot of people, however the cold weather is commonly begrudged by many. Companies who can recognize the so-called downfalls of popular activities can find new opportunities for innovations that help to solve common consumer complaints.
Implications - Winter sports such as skiing and snowboarding are beloved activities for a lot of people, however the cold weather is commonly begrudged by many. Companies who can recognize the so-called downfalls of popular activities can find new opportunities for innovations that help to solve common consumer complaints.
Trend Themes
1. Electrically Heated Clothing - Opportunity for developing more advanced and efficient heating technology in clothing.
2. Wearable Technology in Outdoor Sports - Opportunity for integrating technology into outdoor sportswear for better comfort and performance.
3. Smart Textiles - Opportunity for developing textiles that can sense and adapt to environmental conditions such as temperature.
Industry Implications
1. Outdoor Apparel - Opportunity to integrate wearable technology and smart textiles into outdoor apparel for better comfort and performance in extreme environments.
2. Sports Equipment - Opportunity to develop new sports equipment that can incorporate electric heating technology for added safety and comfort in extreme weather conditions.
3. Smart Textile Manufacturing - Opportunity to specialize in manufacturing smart textiles for outdoor apparel, creating a new market segment with high growth potential.
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