This Walmart Commercial Shows Kids Reinterpreting a Whitesnake Song
Riley von Niessen — August 29, 2016 — Life-Stages
References: walmart & adsoftheworld
A new Walmart commercial was created with the help from Saatchi & Saatchi, an advertising agency that's based in New York.
It beings in silence but quickly focuses on a young girl who's somberly singing on a set of stairs. Another child plays the recorder over top of this in a new frame and more children are shown leaving summer camp -- working to signal the back-to-school season. More children join in singing and more instruments play as well, with the Walmart commercial eventually revealing that they're all covering a classic Whitesnake hit from the 1980s, 'Here I Go Again.'
The camera then focuses on all of the children getting ready for their first days of school, with each confidently rocking out to the song. The words "Own the First Day" conclude the Walmart commercial, speaking to the sense of confidence that comes with being prepared for it with the company's products.
It beings in silence but quickly focuses on a young girl who's somberly singing on a set of stairs. Another child plays the recorder over top of this in a new frame and more children are shown leaving summer camp -- working to signal the back-to-school season. More children join in singing and more instruments play as well, with the Walmart commercial eventually revealing that they're all covering a classic Whitesnake hit from the 1980s, 'Here I Go Again.'
The camera then focuses on all of the children getting ready for their first days of school, with each confidently rocking out to the song. The words "Own the First Day" conclude the Walmart commercial, speaking to the sense of confidence that comes with being prepared for it with the company's products.
Trend Themes
1. Nostalgic Ad Campaigns - Opportunity to tap into consumers' desire for nostalgic experiences and evoke positive emotions.
2. Music-based Marketing - Opportunity to leverage the power of music to create emotional connections with consumers and enhance brand messaging.
3. Back-to-school Preparations - Opportunity to provide innovative products and solutions that help students and parents prepare for the upcoming school year.
Industry Implications
1. Advertising & Marketing - Disruptive innovation opportunity in creating unique and emotionally impactful ad campaigns.
2. Music & Entertainment - Disruptive innovation opportunity in incorporating music as a strategic marketing tool.
3. Retail & Consumer Goods - Disruptive innovation opportunity in developing innovative back-to-school products and services that cater to changing consumer needs.
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