Walmart and Aira Partnered to Support Blind Shoppers
Michael Hemsworth — December 5, 2024 — Business
References: walmart & progressivegrocer
Walmart and Aira have announced a partnership that will benefit blind and low-vision shoppers by providing them with complimentary access to app-based interpretation when in-store. The partnership will see shoppers able to use the app where they will be provided with sighted interpreters who will provide real-time information regarding what's around them. Aira can be accessed free of charge via remote access through a smartphone camera or a compatible piece of wearable technology.
Chief of Blindness Initiatives at Aira Everette Bacon commented on the Walmart and Aira partnership saying, "I think the thing they’re going to gain the most from our partnership is this demonstration to the world that Walmart and Aira really do think about the customers they serve. That’s a testament to the kind of service Walmart has provided for years and wants to continue to lead on.”
Chief of Blindness Initiatives at Aira Everette Bacon commented on the Walmart and Aira partnership saying, "I think the thing they’re going to gain the most from our partnership is this demonstration to the world that Walmart and Aira really do think about the customers they serve. That’s a testament to the kind of service Walmart has provided for years and wants to continue to lead on.”
Trend Themes
1. Smartphone-based Visual Assistance - The integration of smartphone cameras for real-time visual assistance is transforming accessibility for blind and low-vision shoppers.
2. Wearable Tech for Accessibility - Wearable technology paired with visual interpretation services is enhancing the shopping experience for individuals with blindness or low vision.
3. Retail Accessibility Partnerships - Collaborative efforts between large retailers and accessibility tech companies are setting new standards for inclusive shopping environments.
Industry Implications
1. Assistive Technology - Assistive technology solutions like Aira are revolutionizing daily tasks for people with disabilities by providing real-time support and information.
2. Retail - The retail industry is evolving to become more inclusive by integrating accessibility-focused innovations that cater to all customer needs.
3. Wearable Devices - The market for wearable devices is expanding as they are increasingly utilized for enhancing accessibility and providing real-time assistance.
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