Fox Styled a Life Drawing Class as a Walking Dead Promotion
Laura McQuarrie — October 9, 2018 — Marketing
References: foxtv & prexamples
One of the latest Walking Dead promotions for the show's new season and an upcoming exhibition took the form of a life drawing class, complete with zombies as models. Rather than featuring conventional life drawing models, the class was centered around models in full prosthetics to resemble the show's undead.
As a new exhibition will be opening next year, fans are being given the chance to have their artwork displayed on FOX's social media channels, as well as at the upcoming pop-up in London. Fans of The Walking Dead are being urged to recall some of their favorite moments from the show when creating their fan art and one lucky artist has the potential to receive up to £2,000 as a prize for their talents.
As a new exhibition will be opening next year, fans are being given the chance to have their artwork displayed on FOX's social media channels, as well as at the upcoming pop-up in London. Fans of The Walking Dead are being urged to recall some of their favorite moments from the show when creating their fan art and one lucky artist has the potential to receive up to £2,000 as a prize for their talents.
Trend Themes
1. Zombie-themed Classes - The rise of zombie-themed classes and events as a unique marketing tactic for television and movie promotions.
2. Alternative Life Drawing - The use of unconventional models, such as zombies, in life drawing classes as a unique and engaging experience for attendees.
3. Fan Art Contests - The growing popularity of fan art contests as a way to increase brand engagement and reward loyal fans.
Industry Implications
1. Television and Streaming - Television and streaming companies can benefit from using unconventional marketing tactics like zombie-themed classes to promote new seasons and shows.
2. Art and Design - Art and design industries could capitalize on the popularity of alternative life drawing classes as a way to offer unique experiences and promote creativity.
3. Entertainment and Events - The entertainment and events industry can benefit from increased interest and engagement with pop-up events and fan art contests as a way to attract and reward loyal fans.
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