Walgreens Play Cupid App Helps You Pair Up Your Friends
Katherinev123 — February 11, 2012 — Marketing
No one should be alone on Valentine's Day, which is why Walgreens is helping people become matchmakers by using the Walgreens Play Cupid app on Facebook.
The Walgreens Play Cupid app encourages its 1.7 million Facebook fans to pick two people -- they can be anyone -- to "match up." For instance, it might be two people you think would make a great couple or be potential besties. Alternatively, the people you choose may already know each other and are already in a relationship. Whoever they are, they'll become part of a funny picture the app lets you make using photos of the two of them. There are nine different scenes to choose from.
After you've created the photo, the app lets you suggest Valentine's Day gift options, such as flowers or cologne, from Walgreens and also gives you a coupon you can use at the store yourself.
The Walgreens Play Cupid app encourages its 1.7 million Facebook fans to pick two people -- they can be anyone -- to "match up." For instance, it might be two people you think would make a great couple or be potential besties. Alternatively, the people you choose may already know each other and are already in a relationship. Whoever they are, they'll become part of a funny picture the app lets you make using photos of the two of them. There are nine different scenes to choose from.
After you've created the photo, the app lets you suggest Valentine's Day gift options, such as flowers or cologne, from Walgreens and also gives you a coupon you can use at the store yourself.
Trend Themes
1. Social Matchmaking Apps - There is an opportunity to create more specialized matchmaking apps that focus on specific interests or demographics.
2. Gamification of Social Activities - Other companies could incorporate gamification into their apps to encourage more social engagement.
3. In-store Promotions Via Apps - Retailers could develop apps that offer special in-store promotions and discounts to users who use the app to engage with the brand.
Industry Implications
1. Retail - Retailers could leverage this trend by integrating social and gamification elements into their own apps to drive engagement and increase sales.
2. Social Media - Social media platforms could explore adding more matchmaking features to their apps or creating specialized apps for matchmaking.
3. Online Dating - Online dating apps could consider incorporating social and gamification elements to create a more interactive and engaging user experience.
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