The Red Bull Winch Team Takes Over Manitowish Waters
Simal Yilmaz — December 17, 2012 — Marketing
References: youtube & redbullusa
Charming scenery is captured as some of the world's best wake skaters, the members of the Red Bull winch crew, take over a cranberry bog. The crew road trips to some of the best wake skating spots around the United States. The “Winch Sessions” series showcases wake skaters’ multiple day skating sessions, along with the glorious landscapes they travel to. Manitowish Waters in Wisconsin provides the crew with by far some of the most delightful footage as the wake skaters glide through a glorious sea of cranberries.
The harvesting of the cranberries, which is one of the most interesting of any fruits, is tastefully showcased. The team assures us that no cranberries were wasted or damaged during production. Red Bull once again demonstrates successful sponsorship, engaging in a blend of film making, extreme sports and travelling. The series is featured on the Red Bull Winch Team’s YouTube channel for everyone’s enjoyment.
The harvesting of the cranberries, which is one of the most interesting of any fruits, is tastefully showcased. The team assures us that no cranberries were wasted or damaged during production. Red Bull once again demonstrates successful sponsorship, engaging in a blend of film making, extreme sports and travelling. The series is featured on the Red Bull Winch Team’s YouTube channel for everyone’s enjoyment.
Trend Themes
1. Extreme Sports Tourism - Opportunity for travel companies and local tourism boards to promote destinations for niche extreme sports activities, such as wake skating in cranberry bogs.
2. Branded Video Content - Brands can sponsor and produce visually captivating video series featuring extreme sports with the potential to reach a large audience on social media and video sharing platforms.
3. Sustainable Agriculture Partnerships - Opportunity for companies to collaborate with sustainable agriculture initiatives to showcase responsible farming practices and promote farm-to-table experiences for tourists.
Industry Implications
1. Travel & Tourism - Companies and tourism boards can leverage the popularity of extreme sports to promote niche destinations for these activities.
2. Branded Content - Brands can engage with audiences through sponsored video content featuring extreme sports athletes and events.
3. Agriculture & Farming - Sustainable agriculture initiatives can showcase responsible farming practices and promote farm-to-table experiences for tourists visiting cranberry bogs.
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