This Media Outlet Collaborated with Samsung to Create VR News Content
Alyson Wyers — July 31, 2016 — Pop Culture
References: digitaltrends
News agency Reuters recently teamed up with Samsung to launch VR news content. Samsung supplied journalists with their new 360 degree-capturing Gear 360 camera, enabling them to report the news in a more immersive medium. Applications of virtual reality in news and media not only indicate how technology can influence the dissemination of information, it also enhances empathy as audiences are more absorbed in the story and receive more context than they would skimming headline tweets.
50 Reuters journalists in 25 different countries received the Samsung cameras as a part of this global endeavor in VR news content. The Samsung Gear 360 pairs well with other Samsung products. Videos can be viewed using a supported headset or on YouTube.
50 Reuters journalists in 25 different countries received the Samsung cameras as a part of this global endeavor in VR news content. The Samsung Gear 360 pairs well with other Samsung products. Videos can be viewed using a supported headset or on YouTube.
Trend Themes
1. Virtual Reality (VR) News - The collaboration between Reuters and Samsung to launch VR news content demonstrates the growing trend of using virtual reality to enhance news reporting and storytelling.
2. Immersive Media Experiences - The use of 360-degree VR cameras in news content creation is disrupting the traditional way news is presented, offering audiences a more immersive and engaging media experience.
3. Enhanced Information Dissemination - The integration of VR technology in news media enhances the way information is communicated, providing audiences with more context and a deeper understanding of the news stories.
Industry Implications
1. News and Media - The collaboration between Reuters and Samsung opens up opportunities for news agencies and media companies to adopt virtual reality as a medium to deliver news content.
2. Consumer Electronics - The use of 360-degree VR cameras, such as the Samsung Gear 360, in news reporting presents opportunities for consumer electronics companies to develop and market innovative products tailored for the news industry.
3. Technology and Innovation - The integration of VR technology in news reporting indicates the potential for disruptive innovation within the technology and innovation sector, as companies explore new ways to enhance information dissemination and storytelling.
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