The Manchester City VR Broadcast Gives Fans a New Way to Enjoy Soccer Games
Katherine Pendrill — May 17, 2016 — Lifestyle
References: sporttechie & campaignlive
Sky Sports recently teamed up with the VR startup LiveLike to launch the Manchester City VR broadcast. With many sports teams looking for new ways to keep young fans engaged, this partnership demonstrates the powerful influence of VR technology.
The VR broadcast was trailed by Premier League team Manchester City during its game against Arsenal on May 8th. In order to view the broadcast in VR, fans we given Samsung Gear VR headsets that allowed them to fully immerse themselves in the game. The VR experience transported fans to a virtual stadium so that they could view the live broadcast, replays, highlights and important stats. The idea behind the broadcast was to give fans a value-added experience when it comes to watching live sports.
With a number of online platforms beginning to stream live sports, there is a growing push for traditional broadcasters to elevate the game-watching experience.
The VR broadcast was trailed by Premier League team Manchester City during its game against Arsenal on May 8th. In order to view the broadcast in VR, fans we given Samsung Gear VR headsets that allowed them to fully immerse themselves in the game. The VR experience transported fans to a virtual stadium so that they could view the live broadcast, replays, highlights and important stats. The idea behind the broadcast was to give fans a value-added experience when it comes to watching live sports.
With a number of online platforms beginning to stream live sports, there is a growing push for traditional broadcasters to elevate the game-watching experience.
Trend Themes
1. Immersive Sports Viewing - The VR soccer broadcast demonstrates the potential for immersive sports viewing experiences through virtual reality technology.
2. Enhanced Fan Engagement - The partnership between Sky Sports and LiveLike highlights the opportunity for sports teams to leverage VR broadcasts to enhance fan engagement and increase viewer satisfaction.
3. Competition in Broadcasting - As online platforms stream live sports, the traditional broadcasting industry is incentivized to adopt disruptive technologies like VR broadcasts to stay competitive.
Industry Implications
1. Sports Broadcasting - The VR soccer broadcast trend opens up opportunities for the sports broadcasting industry to revolutionize the way fans experience live games.
2. Virtual Reality - The partnership between Sky Sports and LiveLike showcases the potential for virtual reality technology to disrupt the entertainment industry, particularly in sports broadcasting.
3. Sports Marketing - With the rise of immersive and engaging VR sports broadcasts, the sports marketing industry can explore innovative ways to connect with fans and create memorable experiences.
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