Shocking In-Pharmacy Campaign by Voltaflex
Hanedel Dantas — July 15, 2008 — Unique
References: comunicadores.info
Imagine having unbearable pain in your knee or hands... You'd certainly be interested in a new pair. In this in-pharmacy promotion, you can buy a replacement hand or foot. After using the product, his body would seem new.
This idea came from SAATCHI & SAATCHI Geneva branch. It was developed for drug from Novartis Voltaflex and implemented in pharmacies throughout Switzerland.
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Implications - With the credit crunch hanging over many individual's minds, consumers are looking for non-expensive ways to spend their cash. This body part marketing technique is a great way to hone in on these economic woes, as many customers will enjoy the visceral appeal of the campaign and appreciate the straightforward message it aims to convey. Companies would be wise to use simply and direct marketing tactics in these difficult financial times.
This idea came from SAATCHI & SAATCHI Geneva branch. It was developed for drug from Novartis Voltaflex and implemented in pharmacies throughout Switzerland.
Also check this out:
Implications - With the credit crunch hanging over many individual's minds, consumers are looking for non-expensive ways to spend their cash. This body part marketing technique is a great way to hone in on these economic woes, as many customers will enjoy the visceral appeal of the campaign and appreciate the straightforward message it aims to convey. Companies would be wise to use simply and direct marketing tactics in these difficult financial times.
Trend Themes
1. Replacement Body Parts Promotion - In-pharmacy promotion of replacement body parts for pain relief and innovation in the healthcare industry.
2. Direct Marketing Tactics - Using simply and direct marketing tactics will appeal to customers during difficult financial times.
3. Affordable Healthcare Solutions - Innovations in affordable healthcare solutions such as replacement body parts would cater to customers' economic woes.
Industry Implications
1. Healthcare - Innovative healthcare solutions in the form of replacement body parts and direct promotion through pharmacies.
2. Retail - Providing affordable healthcare solutions in pharmacies that appeal to customers who are looking for non-expensive ways to spend their cash.
3. Marketing and Advertising - Companies can use direct marketing tactics to appeal to customers during economic downturns and drive sales.
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