Hanedel Dantas

At first glance at this packaging, you might wonder if this is a new type of perfume or luxury cosmetic. It's neither of the two: this is organic sea salt and caramel popcorn. I was amazed at the presentation… MORE

To promote a new drug for erectile dysfunction, Erec-F, the agency McCann-Erickson developed this ‘outdoor excited’ billboard campaign. By ‘arousing’ billboards to life, the campaign does a great job… MORE

Here's a creative way to encourage breast examinations by the academy of medicine in Malaysia. When the double CD is open, it shows the place for two CDs, but one is missing (representing a breast lost… MORE

Bic, the company known for making disposable lighters, is now in partnership with European cellular operator Orange. Together they just launched a 'disposable' mobile that has been loaded with a SIM card… MORE

Imagine having unbearable pain in your knee or hands... You'd certainly be interested in a new pair. In this in-pharmacy promotion, you can buy a replacement hand or foot. After using the product, his… MORE

This year's U.S. presidential elections are considered an 'Election 2.0', making reference to the concept of Web 2.0 (where Internet users produce the content), because of the many actions of the voters… MORE

Increasingly, commercials from Nike are difficult to overlook. In this example, viewers are shocked by the Mercurial V4, which weighs only 230g. Why? Because the athlete appears to be lacing his own… MORE