The Volkswagen Polo GTI Campaign Likes Drives to Slides and Poles
Meghan Young — June 28, 2014 — Autos
The Volkswagen Polo GTI ad campaign focuses not only on the quality of the car, but how fun it is to drive. By likening it to slides and poles, the images bring to mind fun playgrounds. By putting people into a childlike mood, it appeals to nostalgia, youthfulness and a desire to enjoy every minute of life.
Conceived and executed by the DDB ad agency branch based in Mexico City, Mexico, the Volkswagen Polo GTI ad campaign also shows just how quick the commute is from the office to a kid's soccer game and the home to an important school exam. Art directed by Antonio Cué with creative direction by Walter Aregger, Hernan Ibarra and Raul Pineda, the images are full of narrative in a clear and concise way.
Conceived and executed by the DDB ad agency branch based in Mexico City, Mexico, the Volkswagen Polo GTI ad campaign also shows just how quick the commute is from the office to a kid's soccer game and the home to an important school exam. Art directed by Antonio Cué with creative direction by Walter Aregger, Hernan Ibarra and Raul Pineda, the images are full of narrative in a clear and concise way.
Trend Themes
1. Playful Advertising - Opportunity to create ad campaigns that tap into nostalgia, youthfulness, and the desire for fun.
2. Emotional Connection - Opportunity to evoke strong emotions and create a lasting impression through relatable and relatable imagery.
3. Narrative Marketing - Opportunity to tell a story and engage audiences on a deeper level through visual storytelling.
Industry Implications
1. Automotive - Opportunity for car manufacturers to showcase the fun and enjoyable aspects of driving, appealing to a younger demographic.
2. Advertising - Opportunity for ad agencies to create innovative and fun campaigns that resonate with consumers emotionally.
3. Entertainment - Opportunity for entertainment companies to leverage nostalgia and youthfulness to create engaging content that captures audience attention.
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