Voilà by Sobeys Makes Holiday Shopping More Convenient
Jana Pijak — December 2, 2020 — Lifestyle
References: voila
GTHA’s online grocery e-commerce delivery service Voilà by Sobeys is aiming to make holiday shopping more convenient this winter with its virtual holiday page that highlights best-selling food products, festive desserts and edible stocking stuffers.
The seasonal holiday page from the grocery e-commerce service highlights everything foodies need for the perfect festive celebration and can be accessed via the platform's website or the Voilà by Sobeys mobile app.
The platform lets consumers "select a one-hour delivery window between 6am-10pm, 7 days a week across the broader GTHA, Guelph and Barrie with a guarantee arriving at their doorstep in that selected window." It also allows users to shop "from over 15,000 fresh produce and grocery items available at Sobeys, Farm Boy and Well.ca" this holiday season.
The seasonal holiday page from the grocery e-commerce service highlights everything foodies need for the perfect festive celebration and can be accessed via the platform's website or the Voilà by Sobeys mobile app.
The platform lets consumers "select a one-hour delivery window between 6am-10pm, 7 days a week across the broader GTHA, Guelph and Barrie with a guarantee arriving at their doorstep in that selected window." It also allows users to shop "from over 15,000 fresh produce and grocery items available at Sobeys, Farm Boy and Well.ca" this holiday season.
Trend Themes
1. Virtual Holiday Pages - Virtual holiday pages that highlight best-selling food products and festive desserts offer opportunities for retailers to create immersive online shopping experiences.
2. One-hour Delivery Window - Providing consumers with the option to select a one-hour delivery window for groceries creates a competitive advantage in the convenience-driven e-commerce market.
3. Multi-platform Accessibility - Offering a seamless shopping experience across both website and mobile app platforms increases customer engagement and drives higher sales.
Industry Implications
1. E-commerce - The rise of virtual holiday pages and one-hour delivery windows presents businesses in the e-commerce industry with opportunities for disruptive innovation and growth.
2. Online Grocery - The convenience and variety offered by Voilà by Sobeys' online grocery service highlights the potential for disruptive innovation in the online grocery industry.
3. Mobile Apps - The integration of virtual holiday pages and seamless shopping experiences on mobile apps opens up opportunities for disruptive innovation in the mobile app industry.
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