Julia Saner Infiltrates a Man's World in Vogue Turkey June 2011
Marissa Brassfield — May 31, 2011 — Fashion
References: vogue.tr & fashiongonerogue
In this editorial for Vogue Turkey June 2011, art director and photographer Ahmet Polat proves that all a photo shoot needs for instant drama and cultural juxtaposition is to infuse a woman into traditionally male settings. Model Julia Saner plays the part of a confident, self-assured woman to a tee, sauntering casually through a gambling hall, fish market and auto repair shop in Istanbul.
Stylist Mary Fellowes chose vibrant outfits from fashion houses like Dolce & Gabbana, Miu Miu and Jil Sander. Each piece showcased Saner's feminine physique, whether it's her slim arms or mile-long legs.
I especially love the first image in the editorial, which takes place in a barber shop: Sander sprawls her legs up on the counter and leans back sassily, giving the two older men in the room a run for their money.
Stylist Mary Fellowes chose vibrant outfits from fashion houses like Dolce & Gabbana, Miu Miu and Jil Sander. Each piece showcased Saner's feminine physique, whether it's her slim arms or mile-long legs.
I especially love the first image in the editorial, which takes place in a barber shop: Sander sprawls her legs up on the counter and leans back sassily, giving the two older men in the room a run for their money.
Trend Themes
1. Culture-clashing Photo Shoots - The trend of blending contrasting cultures into photo shoots presents an opportunity for disruption in the fashion and photography industries, as well as the hospitality industry, by creating new experiences for customers.
2. Gender-inclusive Marketing - Marketing campaigns that challenge traditional gender roles and promote diversity and inclusivity provide an opportunity for disruption in the advertising, fashion, and beauty industries by tapping into a larger audience and promoting social change.
3. Location-based Fashion - The trend of shooting fashion editorials in unconventional locations, such as auto repair shops and fish markets, creates an opportunity for disruption in the fashion and travel industries by promoting unique experiences and destinations.
Industry Implications
1. Fashion - Fashion industry professionals can take advantage of the trend of culture-clashing photo shoots by designing clothing that embraces and celebrates diverse cultural influences.
2. Photography - Photography professionals can explore the trend of shooting in unconventional locations and incorporating cultural juxtaposition to create unique and eye-catching images for editorial and advertising purposes.
3. Hospitality - The hospitality industry can incorporate the trend of culture-clashing photo shoots by creating themed rooms and experiences that celebrate diverse cultures and provide a memorable stay for customers.
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