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Sporty Aussie Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

The Vogue Korea July 2013 Cover Shoot Stars an Active Miranda Kerr

— June 21, 2013 — Fashion
Top model Miranda Kerr shows off her sporty side in the Vogue Korea July 2013 cover shoot. A sneak peak of the photoshoot was released just over a month ago and now the entire editorial can be enjoyed. In addition to play some street ball, the Aussie beauty tries her hand at skateboarding, biking and rollerskating, sports that are perfect for the hot summer season.

The Vogue Korea July 2013 cover shoot was captured by photographer Eric Guillemain. Stylist Ye Young Kim clad the brunette bombshell in a range of activewear-inspired outfits from designer labels including Balenciaga. Showcasing a mix of denim, metallic fabrics and tennis shoes, the looks were perfected with easy tresses by hairstylist Harry Josh and a natural face by makeup artist Makki.
Trend Themes
1. Sporty Fashion - The Vogue Korea July 2013 cover shoot featuring Miranda Kerr showcases the trend of sporty fashion, which presents an opportunity for designers to create activewear-inspired outfits.
2. Active Lifestyle - The photoshoot highlights an active lifestyle trend, creating opportunities for brands to market products and services that cater to individuals seeking adventurous and sporty activities.
3. Summer Sports - The inclusion of sports like skateboarding, biking, and rollerskating in the photoshoot reflects the trend of summer sports, opening up possibilities for businesses to offer related equipment, gear, and experiences.
Industry Implications
1. Fashion Design - Fashion designers can leverage the sporty fashion trend to disrupt the industry by creating functional and stylish activewear that appeals to a wide range of customers.
2. Fitness and Outdoor Recreation - The active lifestyle trend presents disruptive innovation opportunities for fitness and outdoor recreation industries to develop innovative products, services, and experiences that cater to the needs of active individuals.
3. Sports Equipment and Retail - The summer sports trend provides disruptive innovation opportunities for sports equipment manufacturers and retailers to introduce new products and capture the market demand for skateboarding, biking, and rollerskating gear.
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