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Futuristic Beach-Side Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

This Vogue Italia May 2013 Editorial Gets Wild with Swimwear

— May 12, 2013 — Fashion
Summer is on its way and the Vogue Italia 'The Sun Care ABC' editorial for May 2013 has fashion-lovers thinking about unusual beach wear. Photographer Greg Lotus and stylist Ann Shore teamed up to deliver Vogue fans some bizarre beach-side captures.

Most of these bright bathing suits are one-piece (though surprising still very revealing). These hot beach looks incorporate lots of eye-catching accessories, such as transparent animal-print hats and Gatsby-era headpieces. The model seen in this editorial is rocking a short neon hair-do and vibrant make-up to add to the wild nature of these stylish swim captures.

Beach weather is on its way and now all that's left is to find a fabulous swimsuit. While some may not be bold or brave enough to rock these wild rainbow looks, 'The Sun Care ABC' editorial inspires women to get creative with their beach accessories.
Trend Themes
1. Unusual Beach Wear - Disruptive innovation opportunity: Create unique and eye-catching beachwear designs that go beyond traditional swimsuits.
2. Eye-catching Accessories - Disruptive innovation opportunity: Design and produce trendy and attention-grabbing beach accessories, such as transparent animal-print hats and Gatsby-era headpieces.
3. Creative Beach Accessories - Disruptive innovation opportunity: Develop innovative and imaginative beach accessories that allow women to express their individual style and creativity.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Explore unconventional and bold designs for beachwear, pushing the boundaries of traditional swimwear.
2. Accessories Manufacturing - Disruptive innovation opportunity: Embrace unique materials and designs to produce fashion-forward beach accessories that captivate consumers.
3. Beauty and Cosmetics - Disruptive innovation opportunity: Create vibrant and experimental makeup products specifically tailored for beach and swimwear looks, allowing women to express their creativity.
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