The Bewitching Vogue Italia July 2010 Spread by Paolo Roversi
Tiana Reid — July 10, 2010 — Fashion
References: vogue.it & fashioncopious.typepad
In the Vogue Italia July 2010 issue, model Kirsi Pyrhonen channels a modern babushka in an editorial photographed by Paolo Roversi.
The title of the shoot translates to (take a breath) “I'm Just A Student Who Occasionally Takes A Plane And Go To Work, And Has A Good Job.†These enchanting photos incorporate high-class headscarves, heavy coats and long skirts to create an alluring look that is all about a reinvented babushka.
Implications - This pattern reinvents clothing that was previously thought of for an older demographic. By creating products that appeal to a younger audience and re-imaging them in a more fashionable way a whole larger youth market opens up for any business. This means that other companies can look to older inspirations to successfully create their products.
The title of the shoot translates to (take a breath) “I'm Just A Student Who Occasionally Takes A Plane And Go To Work, And Has A Good Job.†These enchanting photos incorporate high-class headscarves, heavy coats and long skirts to create an alluring look that is all about a reinvented babushka.
Implications - This pattern reinvents clothing that was previously thought of for an older demographic. By creating products that appeal to a younger audience and re-imaging them in a more fashionable way a whole larger youth market opens up for any business. This means that other companies can look to older inspirations to successfully create their products.
Trend Themes
1. Modern Babushka Fashion - Reinventing traditional clothing for a younger demographic creates new market opportunities for fashion businesses.
2. Headscarf Revival - The incorporation of high-class headscarves into modern fashion can inspire new accessory designs and brand collaborations.
3. Elevated Heritage Design - Combing traditional elements with modern style can appeal to both older and younger generations, creating potential for new product lines in various industries.
Industry Implications
1. Fashion - Fashion businesses can utilize age-old aesthetics to create modern designs for a new target audience.
2. Accessories - Fashion accessory brands can collaborate with high-class headscarf designers to create new product lines.
3. Home Decor - Incorporating traditional patterns into modern home decor can create a new line of high-end products for retailers.
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