The Art of Artificiality in Vogue Italia Beauty by Miles Aldridge
Marissa Liu — October 21, 2010 — Fashion
References: models
Playing on the idea of a bored corporate drone model, Charlotte Di Calypso is cast as a robotic office beauty for the latest edition of Vogue Italia Beauty by Miles Aldridge. Aldridge captured Di Calypso in a sea of beige, looking blankly afar while doing menial office tasks such as filing, copying and drinking from the water cooler.
Adding intrigue to this monochromatic world is the styling including the prominent use of hair bows. Lloyd Simmonds was in charge of turning Di Calypso's face into that of a plastic figurine and Cathy Kasterine put together the slick outfits.
Adding intrigue to this monochromatic world is the styling including the prominent use of hair bows. Lloyd Simmonds was in charge of turning Di Calypso's face into that of a plastic figurine and Cathy Kasterine put together the slick outfits.
Trend Themes
1. Robotic Office Beauty - The trend of showcasing artificial beauty in office settings presents disruptive innovation opportunities in the fields of cosmetics and fashion.
2. Monochromatic World - The trend of capturing monochromatic office aesthetics offers disruptive innovation possibilities in interior design and furniture manufacturing.
3. Artificiality in Fashion - The trend of embracing artificiality in fashion photography opens up disruptive innovation avenues for photographers and creative agencies.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage the trend of showcasing artificial beauty in office settings to create innovative products tailored for office environments.
2. Fashion - The fashion industry has an opportunity to explore the monochromatic office aesthetic trend through the development of office-appropriate clothing lines and accessories.
3. Photography - The photography industry can capitalize on the trend of embracing artificiality in fashion by offering innovative techniques and services to create visually stunning and surreal images.
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