The Vogue Gioiello December 2010 Shoot Stands Up Tall
Chalaine Mantha — January 10, 2011 — Fashion
References: voguegioiello.net & zombieandcandy
The Vogue Gioiello December 2010 issue features gap-toothed beauty Ashley Smith and photographs by David Dunan. The shoot is called Like A Toy Soldier and plays with the idea of masculine versus feminine.
The fashion is very "in-your-face" and accented with piles of funky jewels. Hairdos stick straight up just like a toy soldier's hat. Makeup includes dramatic cat eyes and colored lips using blue, yellow and nude.
Implications - Businesses that market their products using outlandish and unexpected strategies will appeal to a very specific audience. The clients drawn to eccentricity are those who wish to distinguish themselves amongst other members of society, showcasing their unique personalities.
The fashion is very "in-your-face" and accented with piles of funky jewels. Hairdos stick straight up just like a toy soldier's hat. Makeup includes dramatic cat eyes and colored lips using blue, yellow and nude.
Implications - Businesses that market their products using outlandish and unexpected strategies will appeal to a very specific audience. The clients drawn to eccentricity are those who wish to distinguish themselves amongst other members of society, showcasing their unique personalities.
Trend Themes
1. Eccentric Marketing - Using outlandish and unexpected strategies to market products appeals to a niche audience seeking to showcase their unique personalities.
2. Gender Play - Exploring the concept of masculine versus feminine in fashion can create disruptive innovation opportunities in the industry.
3. Bold Beauty - Experimenting with bold makeup looks incorporating dramatic cat eyes and colored lips presents opportunities for disruptive innovation in the beauty industry.
Industry Implications
1. Marketing and Advertising - Businesses that specialize in eccentric marketing strategies have the potential to disrupt the traditional marketing and advertising industry.
2. Fashion - Exploring the concept of gender play in fashion can lead to disruptive innovations in the industry, allowing for the creation of new and unique styles.
3. Beauty - Embracing bold beauty looks and experimenting with unconventional makeup styles presents opportunities for disruptive innovation within the beauty industry.
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