The Vogue China 'Prints Rule' Editorial Stars Ling Ling Kong & Sung Hee
Meghan Young — May 2, 2012 — Fashion
References: vogue.cn & fashiongonerogue
Matching siblings might be something only parents subject their children to, but the idea, if executed properly, can be as endearing as it is in the Vogue China 'Prints Rule' editorial. Granted, models Ling Ling Kong and Sung Hee are not actual blood sisters, but they might as well be in this photoshoot. From the same thick black hair and brows as well as oval face, all of which were worked on by hairstylist Jordan M and makeup artist Tamah K, it is only natural that more than one person would make that assumption.
The Vogue China Prints Rule editorial was shot by New York-based photographer Lincoln Pilcher. Appearing in the magazine's May 2012 issue, the Chinese beauties were styled by Morgan Pilcher. Pilcher put together a wardrobe of this year's standout prints from labels such as Alexander Wang, Marni and Jil Sander.
The Vogue China Prints Rule editorial was shot by New York-based photographer Lincoln Pilcher. Appearing in the magazine's May 2012 issue, the Chinese beauties were styled by Morgan Pilcher. Pilcher put together a wardrobe of this year's standout prints from labels such as Alexander Wang, Marni and Jil Sander.
Trend Themes
1. Matching Sibling Fashion - Opportunity for retailers to create and market coordinated clothing lines for siblings.
2. Editorial Photography - Photographers can explore creative concepts like matching siblings to create visually striking fashion editorials.
3. Printed Fashion Trend - Designers can capitalize on the popularity of bold prints and patterns by incorporating them into their collections.
Industry Implications
1. Fashion Retail - There is a market opportunity for retail brands to create and sell coordinated clothing lines for siblings.
2. Photography - Photographers can leverage the concept of matching siblings in their fashion editorials to create captivating images.
3. Fashion Design - Fashion designers can incorporate bold prints and patterns into their collections to meet the demand for printed fashion.
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