Jon Kortajarena's Snowy Black and White Shoot for VMAN
References: vman & thefashionisto
VMAN magazine isn't concerned with the fact that it's August, opting away from summery looks and instead taking model Jon Kortajarena to La Vallée Blanche, Chamonix, France for a chilly snow-filled shoot.
Photographed by Patrik Sehlstedt, the black and white VMAN editorial has Jon Kortajarena in wintry looks. Good thing, it looks cold in France! Take a look at the chilly editorial for VMAN magazine.
Implications - A desire to stand out amongst a sea of similar product campaigns and photoshoots is completely understandable. If many brands are showcasing campaigns related to the current season, consider being a season ahead in your thinking in order to remain cutting-edge in a world that is constantly striving to discover the next biggest things.
Photographed by Patrik Sehlstedt, the black and white VMAN editorial has Jon Kortajarena in wintry looks. Good thing, it looks cold in France! Take a look at the chilly editorial for VMAN magazine.
Implications - A desire to stand out amongst a sea of similar product campaigns and photoshoots is completely understandable. If many brands are showcasing campaigns related to the current season, consider being a season ahead in your thinking in order to remain cutting-edge in a world that is constantly striving to discover the next biggest things.
Trend Themes
1. Season-ahead Campaigns - Opportunity for brands to showcase campaigns that are a season ahead, standing out and remaining cutting-edge.
2. Unconventional Fashion Photoshoots - Chance for brands to break away from traditional fashion photoshoots and explore unique and unexpected locations and themes.
3. Black and White Editorials - Trend towards black and white editorials in fashion photography, offering a timeless and elegant aesthetic.
Industry Implications
1. Fashion - Fashion industry can leverage the trend of season-ahead campaigns to stay ahead of competitors and create buzz.
2. Photography - Photography industry can embrace unconventional fashion photoshoots to offer clients unique and captivating visuals.
3. Magazine Publishing - Magazine publishing industry can explore the trend of black and white editorials to create visually stunning and impactful content.
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