Nezumi Celebrates 10th Anniversary With Launch of VM1S Watch
Niko Pajkovic — March 5, 2022 — Fashion
References: nezumistudios & hiconsumption
Swedish watchmaker Nezumi specializes in crafting luxury timepieces inspired by vintage automobiles. And now, to celebrate the label's 10th anniversary, the boutique brand has announced the launch of its first-ever mechanical chronograph model, dubbed the VM1S.
The new wristwatch outfits the brand's signature Voiture model with a Swiss-made Sellita SW510 Mb hand-wound motor. This compact movement allowed Nezumi to keep the Vioture's slender build while introducing a manual component. Moreover, the new watch continues the brand's penchant for race car-inspired designs, borrowing the auto-themed dial used on the original Voiture model.
Currently, Nezumi is offering the timepiece in three versions -- the VM1S.101, the VM1S.201, and VM1S.201 -- each of which will be limited to a total of 100 units.
Image Credit: Nezumi
The new wristwatch outfits the brand's signature Voiture model with a Swiss-made Sellita SW510 Mb hand-wound motor. This compact movement allowed Nezumi to keep the Vioture's slender build while introducing a manual component. Moreover, the new watch continues the brand's penchant for race car-inspired designs, borrowing the auto-themed dial used on the original Voiture model.
Currently, Nezumi is offering the timepiece in three versions -- the VM1S.101, the VM1S.201, and VM1S.201 -- each of which will be limited to a total of 100 units.
Image Credit: Nezumi
Trend Themes
1. Vintage-inspired Luxury Watches - There is an opportunity for luxury watchmakers to create timepieces that take inspiration from vintage cars, like Nezumi's VM1S watch.
2. Mechanical Chronograph Watches - A trend towards hand-wound, mechanical chronograph watches like the VM1S could be a disruptive innovation opportunity in the watch industry.
3. Race Car-style Watch Designs - Watch brands can create unique designs inspired by race cars, like Nezumi's auto-themed dial, to appeal to auto enthusiasts and collectors alike.
Industry Implications
1. Luxury Watchmaking - Luxury watchmakers can capitalize on the trend towards vintage-inspired watches, challenging traditional timepiece designs.
2. Hand-wound Mechanical Watches - Innovation in the mechanical watchmaking industry could come from the resurgence of hand-wound movements seen in watches like the VM1S.
3. Automotive and Watchmaking Collaboration - There is an opportunity for collaboration between the automotive and watch industries, appealing to shared audiences of car and watch enthusiasts.
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