Chopard Launches '2022 Race Edition' Watch to Celebrate Mille Miglia
Niko Pajkovic — June 14, 2022 — Fashion
References: chopard & acquiremag
Swiss watch and jewelry brand Chopard is celebrating this year's Mille Miglia -- a famous open road car race that exclusively features vintage cars -- with the launch of its '2022 Race Edition' timepiece. Chopard will offer two versions of the 2022 Race Edition timepiece.
The first is a 1,000-piece stainless steel iteration while the second is a 250-piece rose gold and steel version. Aside from their different finishes and piece-counts, the two watches are nearly identical. For example, both models come with a 44mm case, a satin-brushed dial in grey, subtle blue hands, hour markers, and an extra-slim bezel. What's more, both watches come with a calfskin leather strap that features a unique rubber lining -- two design choices that intend to mimic the tire tread found on the 1960 Dunlop, an iconic vintage sportscar.
Image Credit: Chopard
The first is a 1,000-piece stainless steel iteration while the second is a 250-piece rose gold and steel version. Aside from their different finishes and piece-counts, the two watches are nearly identical. For example, both models come with a 44mm case, a satin-brushed dial in grey, subtle blue hands, hour markers, and an extra-slim bezel. What's more, both watches come with a calfskin leather strap that features a unique rubber lining -- two design choices that intend to mimic the tire tread found on the 1960 Dunlop, an iconic vintage sportscar.
Image Credit: Chopard
Trend Themes
1. Vintage Car-themed Timepieces - The trend of integrating vintage cars and classic car races with fashion is emerging, and companies can consider exploring unique design choices to create innovative timepieces that cater to car enthusiasts.
2. Limited Edition Watches - Limited edition watches offer exclusivity and scarcity to buyers, presenting an opportunity for companies to integrate niche hobbies such as vintage car racing with timepiece design to create special edition watches.
3. Sustainable Watch Design - The trend of duty to sustainability and reducing environmental impact is growing, and companies can consider incorporating recycled materials or ethical sourcing in the production of these watches to align with this trend.
Industry Implications
1. Luxury Watchmaking - Luxury watchmaking is a growing industry that caters to high-end consumers, providing opportunities for luxury brands to create specialized products that appeal to niche hobbies and interests like vintage car racing.
2. Vintage Car Collectibles - Vintage car collectibles are a popular hobby for car enthusiasts and collectors, providing opportunities for companies to create specialized limited edition watches that appeal to these collectors as wearable additions to their collection.
3. Sustainable Fashion - The trend of duty to sustainability and reducing environmental impact is growing in the fashion industry, opening opportunities for businesses in the luxury watchmaking sector to incorporate sustainable materials into their products.
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