The Vivofit Will Help You Keep Your New Year's Resolutions
Janelle Savel — January 6, 2014 — Lifestyle
Since the release of Garmin's vivofit, tons of people begin and continue to keep up their fitness-related goals. Released at CES 2014, the vivofit is waterproof and customizes itself based on the user's habits. The device sets different daily goals, keeping exercising fun and preventing your body from a plateau.
Along with customization, the quality that makes this a real gem is that it doesn’t need to be recharged. The company promises that the battery will last a full year on a single charge. It runs off of two coin cell batteries that, if need be, are user replaceable.
The vivofit is set to be shipped to retail within the first quarter of 2014, and is available in black, purple, teal, blue and slate, in small and large and costs $129.99. For a more informative caloric burn, there is another model available for $169.99 which includes a built in heart rate monitor.
Along with customization, the quality that makes this a real gem is that it doesn’t need to be recharged. The company promises that the battery will last a full year on a single charge. It runs off of two coin cell batteries that, if need be, are user replaceable.
The vivofit is set to be shipped to retail within the first quarter of 2014, and is available in black, purple, teal, blue and slate, in small and large and costs $129.99. For a more informative caloric burn, there is another model available for $169.99 which includes a built in heart rate monitor.
Trend Themes
1. Waterproof Fitness-tracking Bracelets - Opportunity to develop innovative fitness devices that customize themselves based on user habits and do not need frequent recharging.
2. Customizable Daily Goals - Opportunity to create personalized fitness trackers that set different daily goals to keep exercise fun and prevent plateaus.
3. Long Battery Life - Opportunity to design fitness trackers with batteries that can last a full year on a single charge, eliminating the need for frequent recharging.
Industry Implications
1. Wearable Technology - Opportunity for wearable technology companies to develop waterproof fitness-tracking bracelets with customizable features and long battery life.
2. Fitness Tech - Opportunity for the fitness technology industry to create devices that set personalized daily goals and provide informative caloric burn calculations.
3. Health and Wellness - Opportunity for the health and wellness industry to incorporate waterproof fitness-tracking bracelets that can customize workouts based on user habits and offer long battery life.
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