Cremate and VITELLI Join Forces on a Knitwear Capsule
References: vitelli.eu & hypebeast
Incense brand Cremate London joins forces with Italian knitwear experts VITELLI on a new collection of goods for the colder seasons of the year. The duo deliver a selection of hats and accessories that are set to launch in the following year.
The capsule celebrates inclusivity and collectivism through clothing design as the pieces are set to be on display at the London-based creative studio Phantem. The clothing provides a collective link between the two brands and the two's seasonal perspectives. The special capsule is spotlighted by knit headwear and a new special scent. The color palette for this collective project is bright and bold. There are headwear items made from turquoise, pink, orange, and more. The knit goods are set to launch during SS21.
Image Credit: Henry Gorse
The capsule celebrates inclusivity and collectivism through clothing design as the pieces are set to be on display at the London-based creative studio Phantem. The clothing provides a collective link between the two brands and the two's seasonal perspectives. The special capsule is spotlighted by knit headwear and a new special scent. The color palette for this collective project is bright and bold. There are headwear items made from turquoise, pink, orange, and more. The knit goods are set to launch during SS21.
Image Credit: Henry Gorse
Trend Themes
1. Inclusivity Through Collaboration - The collaboration between Cremate and VITELLI to create a knitwear capsule celebrates inclusivity and collectivism through clothing design, presenting an opportunity for other brands to collaborate and create inclusive products.
2. Bright Tonal Knitwear - The capsule's color palette of bright and bold tones presents an opportunity for knitwear brands to explore the use of vibrant colors in their products, potentially disrupting the traditionally muted tones of the industry.
3. Seasonal Accessories - The launch of knit headwear and other accessories by Cremate and VITELLI presents an opportunity for accessory brands to expand their offerings during colder seasons and explore new product categories.
Industry Implications
1. Fashion and Apparel - The collaboration between Cremate and VITELLI to create a knitwear capsule presents an example of innovative fashion and apparel products that prioritize inclusivity and collaborations between brands.
2. Knitwear - The launch of knit headwear and other accessories by Cremate and VITELLI presents an opportunity for knitwear brands to explore the use of bright and bold color palettes and potentially disrupt the traditionally muted tones of the industry.
3. Accessories - The launch of new knit accessories by Cremate and VITELLI presents an opportunity for accessory brands to expand their offerings during colder seasons and explore new product categories.
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