Vita Coco CBD Comes in Three Flavors with 100% Natural Ingredients
Michael Hemsworth — October 9, 2019 — Marketing
References: vitacoco & conveniencestore
The Vita Coco CBD drinks have been unveiled as a range of coconut water-based beverages for consumers who are looking for a way to stay hydrated, while also give CBD try. Featuring 20mg of CBD extract per serving, the drink contains just three grams of sugar and is crafted using 100% natural ingredients. The drinks will come in three flavor options including Apple Ginger, Lemon Cardamom and Cloved Orange, which are each packaged in a can to make them easy for consumption anywhere.
The Vita Coco CBD drinks were explained further by Managing Director at Vita Coco Tim Rees who said, "The launch of Vita Coco CBD is hugely significant for us. Sales of CBD products are continuing to grow globally and we are excited to be one of the first major drinks brands investing in this category. Vita Coco CBD is a completely new product innovation for us and aims to provide a healthy, low-sugar option for those looking to embrace this popular wellness trend, underpinned with all the added benefits of coconut water and the trusted efficacy of our supply chain."
The Vita Coco CBD drinks were explained further by Managing Director at Vita Coco Tim Rees who said, "The launch of Vita Coco CBD is hugely significant for us. Sales of CBD products are continuing to grow globally and we are excited to be one of the first major drinks brands investing in this category. Vita Coco CBD is a completely new product innovation for us and aims to provide a healthy, low-sugar option for those looking to embrace this popular wellness trend, underpinned with all the added benefits of coconut water and the trusted efficacy of our supply chain."
Trend Themes
1. Cbd-infused Beverages - There is a big opportunity in developing more CBD-infused beverages, exploring other flavor combinations and additional functional ingredients.
2. Low-sugar Functional Drinks - The demand for healthier beverage options is continuously growing, so developing more functional drinks with low sugar content can be a disruptive innovation opportunity.
3. Natural Ingredient-based Products - Consumers are increasingly demanding natural and sustainable ingredients in their products, so using more natural ingredients in product formulations can be a disruptive innovation opportunity.
Industry Implications
1. Beverage - More beverage companies should explore the CBD-infused market to provide alternative drinks and satisfy health-conscious consumers.
2. Wellness - Wellness-related products, such as CBD-infused beverages, offer disruptive innovation opportunities for companies looking to cater to a growing demographic of health-conscious consumers.
3. Sustainability - Incorporating sustainable production and packaging methods can also cater to the increasing demand of consumers for eco-friendly and socially responsible products.
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