The Vita Bug Beverage Accommodates Digestive Sensitivities
Michael Hemsworth — May 7, 2020 — Marketing
References: drinkbugjuice & bevnet
The Vita Bug beverage is a new health-focused refreshment that's developed with children with digestive sensitivities in mind to help them boost their immune system. The drinks contain 13 vitamins, seven minerals and five essential electrolytes to make them perfect for supporting children's health needs. Each of the drinks also maintain a low-sugar, low-sodium, heart healthy profile that's suited for children and approved by parents.
The Vita Bug beverage is focused on providing beneficial hydration, but is also formulated with the wants of children in mind to offer them delicious flavors they'll enjoy. The drinks come as one of a growing number of health-focused refreshments that will support younger consumers as they shift towards healthier lifestyles encouraged by their parents or guardians.
The Vita Bug beverage is focused on providing beneficial hydration, but is also formulated with the wants of children in mind to offer them delicious flavors they'll enjoy. The drinks come as one of a growing number of health-focused refreshments that will support younger consumers as they shift towards healthier lifestyles encouraged by their parents or guardians.
Trend Themes
1. Immune-boosting Beverages for Kids - Health-focused beverages for kids tailored towards digestive sensitivities and low-sugar, low-sodium, heart-healthy profiles offer an opportunity to disrupt the traditional children's beverage market.
2. Vitamin and Mineral Infused Beverages - The growing popularity of vitamin and mineral infused water and beverage products present an opportunity for companies to differentiate their product offerings and capitalize on the health and wellness trend.
3. Customizable Health-focused Refreshments - Consumers are increasingly looking for products that cater to their individual health needs, creating an opportunity for companies to create customizable health-focused beverage options.
Industry Implications
1. Health and Wellness Beverages - The health and wellness beverage industry is poised for growth as consumers continue to prioritize healthy beverage options.
2. Children's Beverages - The children's beverage market is ripe for disruption as parents seek out healthier options for their kids without sacrificing flavor.
3. Digestive Health Products - Products focused on digestive health, such as the Vita Bug beverage, have the potential to disrupt the traditional beverage industry and capture a growing market.
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