Ziipa is StumbleUpon's Indie Cousin
Marissa Brassfield — November 2, 2008 — Pop Culture
Ziipa is a visual search engine geared towards the Web 2.0 set. More indie rock than top 40, as Mashable’s Paul Glazowski quips, Ziipa allows users to search in a number of different ways. There’s the traditional search bar at the top of the page, but also a tag cloud on the right and a Top 10 function.
For those who have grown bored relentlessly clicking through Stumble pages, Ziipa provides a welcome spot of respite. It features search results that aren’t as mainstream as those found on a Google or Yahoo search but are every bit as fascinating. For example, I found Lurvely, a site that helps readers find amazing Flickr photos. Lurvely wouldn’t make Google’s first few pages of results for Flickr images, but it’s a new addition to my bookmarks list.
For those who have grown bored relentlessly clicking through Stumble pages, Ziipa provides a welcome spot of respite. It features search results that aren’t as mainstream as those found on a Google or Yahoo search but are every bit as fascinating. For example, I found Lurvely, a site that helps readers find amazing Flickr photos. Lurvely wouldn’t make Google’s first few pages of results for Flickr images, but it’s a new addition to my bookmarks list.
Trend Themes
1. Visual Search Engines - Opportunity for disruptive innovation in creating visual search engines that cater to niche interests and provide unique search results.
2. Indie Search Platforms - Opportunity for disruptive innovation in developing search platforms that curate and showcase independent and non-mainstream content.
3. Alternative Search Methods - Opportunity for disruptive innovation in offering alternative search methods such as tag clouds and Top 10 lists to enhance user search experiences.
Industry Implications
1. Technology - Opportunity for disruptive innovation in the technology industry by creating advanced visual search engines with unique algorithms and user interfaces.
2. Digital Media - Opportunity for disruptive innovation in the digital media industry by developing indie search platforms that cater to niche interests and provide alternative content discovery.
3. E-commerce - Opportunity for disruptive innovation in the e-commerce industry by integrating visual search engines that offer unique product discovery and enhance user shopping experiences.
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