'Visit Maretime Bay' Immerses Roblox Users in the World of My Little Pony
Laura McQuarrie — September 30, 2022 — Life-Stages
References: roblox & prnewswire
My Little Pony Fans who are watching episodes of My Little Pony: Make Your Mark can now immerse themselves in a new game called Visit Maretime Bay on Roblox. With this game, the franchise is venturing into the metaverse and inviting fans to explore a recreation of Maretime Bay, a seaside town destination.
When Roblox users enter the game, their avatars will be transformed into colorful pony avatars that can be customized with different features, hair and accessories. At its core, My Little Pony celebrates fun, friendship, self-expression and uniqueness and its foray into the metaverse exemplifies its values.
To support a kid-safe environment, the chat feature and any monetization through Robux (Roblox’s premium currency) have been eliminated when the platform's young Gen Z and Gen Alpha users visit Maretime Bay.
When Roblox users enter the game, their avatars will be transformed into colorful pony avatars that can be customized with different features, hair and accessories. At its core, My Little Pony celebrates fun, friendship, self-expression and uniqueness and its foray into the metaverse exemplifies its values.
To support a kid-safe environment, the chat feature and any monetization through Robux (Roblox’s premium currency) have been eliminated when the platform's young Gen Z and Gen Alpha users visit Maretime Bay.
Trend Themes
1. My Little Pony Metaverse - The My Little Pony franchise's expansion into the metaverse paves the way for other children's entertainment brands to create immersive digital experiences.
2. Customizable Avatar - The ability to customize avatars in the metaverse presents opportunities for fashion and beauty brands to create virtual try-on experiences.
3. Kid-safe Metaverse - The development of a kid-safe metaverse presents opportunities for companies to create virtual experiences focused on education and exploration.
Industry Implications
1. Entertainment - The My Little Pony franchise extends entertainment experiences through a digital metaverse.
2. Fashion and Beauty - Customizable avatars in the metaverse present new opportunities for fashion and beauty brands to create virtual try-on experiences.
3. Education - The development of a kid-safe metaverse presents opportunities for educational companies to create immersive digital experiences.
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