BMW Unveiled Its New Concept Vision Future Luxury Car
Farida Helmy — April 26, 2014 — Autos
German car manufacturer BMW once again defines luxury and the edges of cutting edge technology with its recently unveiled Vision Future Luxury.
The new saloon concept car features BMW’s Vision Head Up Display, which is an augmented display technology that helps you see things via real-time information like speed limits and road signs. The Vision Future Luxury projects this info on a windscreen in the driver’s line of sight. Other advantages to the BMW concept are its exterior sensors collecting info of environmental data, organic and efficient light-emitting diodes and a shiny layer of carbon compound which gives off light when connected to an electrical current.
“Innovative technology and modern luxury have always been an important part of BMW’s brand DNA,” says Adrian van Hooydonk, Senior Vice President of BMW Group Design. “Connectivity in a luxury vehicle has to be seamless and so well integrated that it doesn’t deter from the driving that you want to do, it actually enhances it.”
The new saloon concept car features BMW’s Vision Head Up Display, which is an augmented display technology that helps you see things via real-time information like speed limits and road signs. The Vision Future Luxury projects this info on a windscreen in the driver’s line of sight. Other advantages to the BMW concept are its exterior sensors collecting info of environmental data, organic and efficient light-emitting diodes and a shiny layer of carbon compound which gives off light when connected to an electrical current.
“Innovative technology and modern luxury have always been an important part of BMW’s brand DNA,” says Adrian van Hooydonk, Senior Vice President of BMW Group Design. “Connectivity in a luxury vehicle has to be seamless and so well integrated that it doesn’t deter from the driving that you want to do, it actually enhances it.”
Trend Themes
1. Data-powered Vehicles - The use of real-time data and information technology in the auto industry creates disruptive innovation opportunities for improved user experience and vehicle performance.
2. Augmented Displays Technology - Augmented display technology is a trend with disruptive innovation opportunities that can enhance vehicle safety features and driver experience by providing real-time information in a non-distracting manner.
3. Efficient Lighting Technologies - Efficient lighting technologies, such as organic light-emitting diodes, create disruptive innovation opportunities in vehicle design and fuel-efficient performance.
Industry Implications
1. Automotive Industry - The automotive industry has the opportunity to integrate data-powered technology and efficient lighting to provide state-of-the-art luxury vehicles with improved user experience and performance.
2. Information Technology Industry - The Augmented Display and real-time data collection technologies utilized in data-powered vehicles highlight an opportunity for greater industry integration with the automotive industry.
3. Lighting Industry - Efficient Lighting Technologies, such as organic light-emitting diodes, create an opportunity for the lighting industry to partner with the automotive industry to create more energy-efficient vehicles.
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