The Virtureal Project Expresses Emotion With Shriveling Leaves
Katherinev123 — October 29, 2009 — Art & Design
References: vanabbema.net & dezeen
Jelte Van Abbema's Virtureal project features work that expresses emotion digitally as well as through deteriorating materials. Van Abbema, who is the winner of the Rado Prize at the Dutch Design Awards in Eindhoven, created fonts out of shriveling leaves and dissolving sugar.
According to Dezeen, Van Abbema also attached sensors to an old-fashioned mechanical typewriter so that words appearing on a computer screen varied in intensity according to how hard the keys were struck.
Implications - Through this combination of both the real world and reality, this leafy typography makes a name for itself. Not only are the differences between humans and machines explored within the Virtureal Project, but the boundaries of touch are also considered.
According to Dezeen, Van Abbema also attached sensors to an old-fashioned mechanical typewriter so that words appearing on a computer screen varied in intensity according to how hard the keys were struck.
Implications - Through this combination of both the real world and reality, this leafy typography makes a name for itself. Not only are the differences between humans and machines explored within the Virtureal Project, but the boundaries of touch are also considered.
Trend Themes
1. Digital Emotion Expression - The Virtureal Project showcases a trend of expressing emotions digitally through innovative materials.
2. Interactive Physical-digital Integration - The use of sensors in the Virtureal Project highlights a trend of integrating physical and digital elements for interactive experiences.
3. Exploring Boundaries of Touch - The leafy typography trend in the Virtureal Project pushes the boundaries of touch interaction between humans and machines.
Industry Implications
1. Graphic Design - The innovative use of materials in leafy typography presents disruptive innovation opportunities for the graphic design industry.
2. Interactive Technology - The integration of sensors in the Virtureal Project opens up disruptive innovation opportunities for the interactive technology industry.
3. Typography - The exploration of typography using unconventional materials in the Virtureal Project offers disruptive innovation possibilities for the typography industry.
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